The Story

The Story

Julz Goddard – a.k.a YesJulz – has quickly become one of the most popular personalities online, using Snapchat as her platform to go from Miami’s social scene to the mainstream. Known as the “Director of Vibes”, Julz and her enthusiasm are contagious. By capturing second-by-second recaps of her daily life, YesJulz’s audience lives with her- from hilarious dinner parties, to hanging out at home, to an exclusive look at NBA All-Star weekend and Art Basel, impromptu short interviews with celebrities, and outrageous girl talk conversations.

Her boundless amounts of energy and relationships with the most popular names in music, sports & fashion produce some of the most memorable moments. Through her work with companies such as Revolt TV and Beats by Dre, she is quickly gaining recognition from both her industry leading peers and the marketers at some of the top brands today while sharing her growth with her audience every step of the way, showing them what it takes to be both the “talent” and the business (wo)man, truly bringing her #NeverNotWorking mantra to life.

Julz is our modern day “Truman Show” & is well on her way to accomplishing her ultimate goal, bridging the gap between cool & conscious.




Jan 2015
Del Toro Two Year Anniversary X Guy Gerber

I chose to switch it up with my Saturday night event (gotta keep it diversified) and curated the celebration of Del Toro’s two year anniversary at Delano Beach Club. Luckily, by the grace of God post the disruption I caused Friday, they let me back in & even allowed me to throw another party. Matt Chevelard prepared a very cool visual encompassing photos and videos of Navajo inspiration he used to design his upcoming spring 2015 line. We displayed this in the back area where the VIP cabanas were along with one of a kind teepees that were painted by Mark Anthony Green, Jason Sefie & _____. Guy Gerber took Read more

More Details
Dec 2014
Alchemist X Snarkitecture Yesjulz presents AIRBALL at Delano

If you follow me on Le Snap you know that Julian Cohen is one of my besties. Julian brought me by his brother Roma’s store, The Alchemist, a few months back to look at clothes I couldn’t afford and to meet his brother whom he was sure I would end up working with. Roma and I got to talking about his incredible space and plans for Basel. Low and behold, there was a collaboration with my friends Daniel & Alex of the art collective ‘Snarkitecture’ commemorating basketball and the street fashion culture that has come from it in the works. Every brand in street wear fashion from Off White to Read more

More Details
Dec 2014
Sue Tsai X “No Love In The Wild” Penthouse Exhibit

Sue’s exhibit “No Love In The Wild” (brought to us by was truly one of my favourite visual events during Basel. Colours and strong women make me happy, and Miss Tsai knows just how to incorporate the perfect amount of the two to bring us truly amazing, thought provoking pieces. With her works being recognized by some of our cultures biggest stars to date, (Rihanna, Swizz Beats, Wale…just to name a few) its no wonder she has risen to popularity and grabbed the hearts of so many in such a short amount of time. I met Sue last year during Basel but we never truly connected until my most Read more

More Details



Crooks & Castles X Naturel – A look into the collision of Art & Hiphop
Basel madness kicked off for me Thursday evening with the long awaited Crooks & Castles X Naturel pop up event. Between my friend Daniel of Heroes X Villains DJ’n and the incorporation of Natur...READ MORE+
FDRmondays HipHop X Art featuring Sue Tsai & Gena Milanesi with Dj Steph Floss & Dj Iron Lyon
As you all may know, Monday is my favourite day of the week for a multitude of reasons, #FDRmondays being the main one. Last week I was worried the party would be a bit slow. With Art Basel having swe...READ MORE+